
[VET APPROVED]
Dry Food
Nutritionally complete, vet-approved and 100% Veg - Furrmate dry food delivers balanced goodness with every bite, keeping dogs healthy, active, and happy.
Starting From ₹159/-
[PROTEIN-PACKED ]
Wet Food
Wholesome, meaty taste without the meat! our wet food is crafted from premium plant-based ingredients that dogs love and is gentle on stomach.
Starting From ₹149/-
[HIGH REWARD]
Treats
Guilt-free, protein-packed, and irresistibly tasty - Furrmate treats make the perfect everyday reward for your dogs.
Starting From ₹249/-Not Sure Where to Start?
View allWhy Pet Parents are Switching to Furrmate
Healthy Gut. Shiny Skin.
Furrmate’s recipes are enriched with natural prebiotics, plant fiber, and 30+ essential vitamins & minerals that nurture gut health and keep skin and coat glowing from within.
- ✅ Supports healthy digestion
- ✅ Reduces bloating & sensitivities
- ✅ Relieves itchiness & soothes skin
Nutrition You Can Trust
Co-created with veterinarians and pet nutritionists, every FurrMate recipe follows AAFCO standards to ensure balanced, complete, and wholesome nutrition for all breeds.
- ✅ Vet-formulated & lab-tested
- ✅ Meets global AAFCO guidelines
- ✅ Trusted by conscious pet parents
Meaty Taste, Zero Meat
Crafted with high-protein ingredients, natural oils, and carefully selected flavors to deliver the aroma and taste dogs love - so delicious, even fussy eaters won’t miss the meat.
- ✅ High in protein & other nutrients
- ✅ Irresistible meaty taste & aroma
- ✅ 100% meat-free and plant based
Ingredients That Matter: A Nutritional Edge For Your Dog
Discover how our carefully selected ingredients stack up against the rest to offer the best in balanced, plant-based nutrition
Frequently Asked Questions
Yes! dogs are omnivores and can thrive on a properly formulated plant-based diet. Furrmate is made with plant-based proteins, healthy fats, vitamins, minerals and essential nutrients to support your dog’s overall health, digestion, immunity and energy. Our recipes are formulated by experts and follow AAFCO nutritional guidelines.
Yes. Furrmate is formulated to provide complete and balanced nutrition for dogs. Every protein, healthy fat and essential nutrient comes from plant-based sources, along with carefully added nutrients such as vitamin B12, taurine, L-carnitine and essential amino acids to meet dog's nutritional requirements. Our recipes are formulated in such a way that your dog gets the essential nutrition they need in every meal.
We recommend a gradual transition over 7–10 days. Start with around 25% Furrmate + 75% of your dog’s current food for the first 2–3 days. Then gradually increase Furrmate while reducing the old food. Keep an eye on appetite, energy and stool consistency. If there are signs of digestive upset, slow the transition or mix in wet + dry forms. Always check with your vet, especially for puppies, pregnant/lactating mothers, or dogs with chronic conditions.
Yes, Furrmate has nutrition designed for different life stages, including puppies, provided you choose the appropriate puppy formula. Puppy nutrition has specific requirements for growth and development, so always follow the feeding guidelines for your puppy’s age and weight or connect with our team if you have any questions.
FURRMATE offers a 100% plant-based alternative to conventional meat-based dog food, without meat, poultry, fish, eggs or dairy. Some dogs are sensitive or allergic to certain animal proteins, and dairy can also be difficult for some dogs to digest. FURRMATE eliminates these common animal-derived ingredients while combining plant-based proteins with wholesome ingredients and essential nutrients to provide complete nutrition. Our recipes are vet-formulated, cruelty-free and made entirely without animal-derived ingredients.
Our protein comes from high-quality plant protein sources such as pea protein, lentils, chickpeas, tofu, soy, quinoa and nutritional yeast. These ingredients provide essential amino acids needed to support healthy muscles, energy and overall wellbeing.
Absolutely! Furrmate is designed with palatability in mind. We use ingredients dogs love, such as peanut butter, pumpkin and sweet potato, along with carefully developed flavours and textures that provide a satisfying, meaty eating experience without using meat. Even picky eaters enjoy it alot.